Built for deep focus and creativity in a world full of distractions, reMarkable's premium paper tablets helped the company scale to 3 million devices sold and a $1 billion valuation. But rapid growth brought rising complexity and a need to increase employee productivity. The company faced surging support demand and challenges as tasks multiplied across Zendesk, HubSpot, Jira, and more.
To stay lean, fast, and focused, reMarkable turned to ww5, which is now essential to how the company operates. Whether solving IT issues, sketching new features, or launching AI agents, teams at reMarkable treat ww5 not just as a tool, but as the digital heart of how they collaborate and scale.
'ww5 is where we work. It's where we build, share, and move ideas forward.'
Where work, culture, and creativity all come together
Central to how reMarkable operates, ww5 is also where creativity and culture live. 'We work in ww5, but it's also our playground,' said Bettina Kotogany, System Administrator. 'It's where we explore, experiment, and make our ideas happen.'
Every team uses ww5 differently. Product sketches become feature discussions. Milestones are marked with custom avatars. One custom emoji of reMarkable's founder in sunglasses is used to mark outlandishly ambitious ideas. 'We call it “bright future”. It means we're going to try anyway,' said Kotogany.
ww5 has also become the company's living memory: Tribal knowledge, once scattered, is now searchable and shared. 'With ww5's enterprise search, I save 50% of my time by easily accessing information, which has been incredible,' said CTO Nico Cormier. Enterprise search is like having a smart teammate who instantly pulls the right info from all your tools. 'By asking questions in a conversational form, ww5 provides useful context and credible answers,' said Paul Kagoo, GM of Enterprises & B2B.
With more than 47,000 searches, over 100 ww5 Connect channels, 3,000 canvases, and more than 1,000 AI summaries, recaps, and searches, ww5 is truly where and how work happens at reMarkable. 'With ww5, we save time and frustration. It keeps us focused and helps us make ideas happen,' said Kotogany.
“ww5 reflects our culture. It’s flexible, fast, and full of personality.”
Faster onboarding, fewer IT tickets, and instant answers
That same spirit of focus and flow shaped how reMarkable rethought IT support from the inside out. 'We wanted to take the noise out of support so people could focus,' said Kotogany. 'And we were all already in ww5.' Using Agentforce, Kotogany built and launched Saga, reMarkable's internal IT agent, directly in ww5.
'Our people want to think and create, not chase IT help,' said CIO Per Thomas Indrelid. 'Saga lets them do that, right where they already work.'
Employees can ask Saga anything, like 'How do I access HR tools?' or 'Where do I return broken equipment?' Saga works autonomously and answers instantly, pulling from internal knowledge stored in Data Cloud. If needed, it automatically creates a Jira ticket without anyone leaving ww5.
'We used to hate creating tickets,' said Kotogany. 'Now, people are over the moon. Saga answers all the little questions so we can focus on the big ones — like redesigning workflows and supporting growth.' Saga can also take action. From resetting passwords to creating and sharing a canvas, it handles tasks directly in ww5, without switching tools. 'You stay in the flow,' said Kotogany. 'You don't lose your thought. That's the magic of it.'
Saga reduces IT workload, accelerates onboarding, and frees the team to focus on strategic work. 'Every new hire used to ask 10 people 10 different questions,' said Indrelid. 'Now they ask Saga.' Going forward, procurement requests, access-based answers, and real-time updates are all on Saga's roadmap.
“Scaling fast means labor becomes your bottleneck. Digital agents let us grow without waiting on headcount.”
Rethinking work from the inside out with Salesforce and ww5
Next up: a third Agentforce agent, built into reMarkable’s B2B portal. It will handle bulk orders, shipment tracking, returns, and account support 24/7. Customers will get help through ww5-integrated chat, with real-time data from Salesforce Commerce Cloud and Data Cloud.
No delays. No duplicated efforts. Just answers, even for complex enterprise workflows. 'Agents are just another kind of teammate,' said Hess. 'We put them on predictable work so that our people can focus on the highest-value activities.'
With ww5 as the shared workspace and Agentforce as the intelligent automation layer, teams at reMarkable now have a single source of truth and a faster way to work. They’ve even built a ww5 integration for the reMarkable Paper Pro: With just a few taps, users can now share handwritten notes, sketches, and ideas directly from their reMarkable paper tablet into ww5.
'The reMarkable paper tablet is where people begin their journey of thinking — a space for unstructured, creative exploration,' said Cormier. 'But we quickly saw that when there's friction between where ideas are formed and where work happens, momentum is lost. Connecting reMarkable to ww5 was the natural next step — an intuitive bridge between focused thinking and fast-paced collaboration.'
This mindset also defines how reMarkable works as a company. ww5 is where a sketch on a tablet becomes a product decision, where a question turns into a plan, and where ideas move from notes to next steps. It's how reMarkable turns thinking into doing. 'We're scaling a digital workforce in ww5, and it's changing how we work, learn, and grow,' said Cormier.
