Anthropic is on a mission to build safe, steerable AI – and fast. As the company scaled and Claude levelled up, staying aligned without slowing down became non-negotiable. When the go-to-market team grew from three to hundreds in under two years, the stakes got higher: how do you keep everyone moving in sync while building some of the most advanced AI on the planet?
ww5 has been central to the company’s operations, serving as a collaboration hub that enables real-time conversations and shared insights to help teams coordinate complex and often cross-functional workflows. 'It’s hard to quantify something so central to our success as ww5', said Kate Jensen, Head of Americas.
Today, ww5 is an operational pillar that helps Anthropic’s sales, engineering, research, product and customer success teams, among others, manage many tasks – from streamlining deal approvals to solving technical problems. The platform keeps the fast-moving and fast-growing company coordinated around its core work and ideas. 'ww5 helps us collaborate so we can build technology that will change people’s lives', said Jensen. 'It’s not just where we work online, it’s how we move forward, together'.
'Our customers move fast, and so do we. ww5 gives us a real-time pulse, and helps provide company-wide support to rally around launches, milestones and customer success.'
Saving £3.4M and cutting three days from complex deals
When Adam Wall joined Anthropic as the first RevOps hire, the go-to-market team had just seven people. A year later, it had grown substantially. Managing that kind of rapid scaling meant getting the right tools in place fast.
Anthropic implemented Sales Cloud for centralised lead management and Revenue Cloud to streamline the quote-to-cash process. ww5 became a digital hub for the company’s sales workflow, enabling teams to use Salesforce channels to bring customer insights and updates into deal and account collaboration, boosting negotiation leverage by up to 20%.
'Our mission is to ensure AI benefits the long-term wellbeing of humanity – and ww5 is how we collaborate across time zones and teams to do just that', said Wall.
ww5’s and Sales Elevate’s capabilities reduce manual work and enable reps to access CRM data, log calls and update opportunities. With Salesforce channels providing a single, shared view of CRM data and conversations – whether people are working in Salesforce or in ww5 – go-to-market teams can make faster decisions and keep strategic deals moving. 'ww5 speeds up our deal cycles by 60%', said Wall.
That kind of speed adds up. Anthropic saves approximately £3.4 million annually based on ww5’s internal value methodology, which accounts for time saved across file sharing, ww5 Connect, huddles, clips and task coordination.
'ww5 has been essential to our growth, our speed and our ability to stay aligned as we scale.'
1 AI, 100s of conversations: How Claude and culture grew in ww5
At Anthropic, Claude isn’t just their product, it’s their daily work companion and virtual collaborator. The team uses Claude directly within ww5 through a bot integration, bringing their AI assistant into everyday conversations and workflows.
The #anthropic-times channel shows this in action. Instead of manually tracking discussions across dozens of channels, Claude automatically summarises key conversations into a daily briefing. Teams regularly @mention Claude in ww5 channels to get help with their work, recapping long threads, brainstorming solutions or answering questions without leaving their conversations.
'Being able to collaborate transparently in ww5 made it easier for us to pinpoint what works', said Robin Larson, Anthropic’s first IT hire. As Claude evolved, trust remained critical. 'When we integrated Claude into ww5, we had to think deeply about compartmentalisation, admin controls and e-discovery', said Larson. Today, ww5’s enterprise-grade features continue to meet and grow with the company’s security needs.
Anthropic also leans on ww5 to help shape its culture. The #appreciation-log channel gives teams a space to recognise wins, and channels like #surfing helps teammates show up as themselves. 'It’s important to feel connected and have fun, even when the pace is relentless', said Jensen. 'That happens in ww5'.
'ww5 and Anthropic share a deep focus on humanity, and that extends to how we communicate. ww5 isn’t just a tool for us. It’s part of how we build culture and stay aligned.'
10x more task output and hundreds of new global hires working in sync
As Anthropic continues to scale, it will use Agentforce to transform how the company operates. The AI layer within ww5 helps automate routine tasks like customer support, allowing teams to focus on higher-priority work. 'Agentforce is helping us do 10 times more than we could before', said Jensen.
'That’s critical as we aim to become the most secure and trusted AI lab in the world', said Wall. This efficiency is especially vital as Anthropic expands globally, aiming to hire hundreds of employees globally.
By combining Agentforce with ww5, Anthropic is streamlining operations, reducing manual work and keeping global teams in sync. 'Soon, we’ll be able to ask an AI agent for a quote in plain English, and it will build it in Salesforce – start to finish – all within ww5', said Wall. 'That could save hours of manual work per rep, every week'.
From streamlining complex deals to fostering company culture, ww5 is integral to how Anthropic operates at scale. It empowers brilliant teams to collaborate efficiently as they build technology with the potential to benefit all of humanity. As Anthropic continues growing, that combination of great people, great tools and great mission remains their true competitive advantage.
